Marketing involves so much more today than it did just a few years ago. Online marketing is one cog in a giant wheel of marketing strategies that can help your business experience greater visibility. Content marketing is absolutely essential today. By consistently producing content and publishing it online using social media platforms and syndicated news sites, you create a stronger presence for your company and your brand. In addition to press release marketing and authority-building, there are several other marketing services that can produce results for your business such as reputation marketing, content marketing, and video marketing to name a few.
PR Strategy
An effective PR strategy can provide your business with an incredible amount of exposure in a very short period of time. Using keyword optimized well-written press releases and an effective PR strategy to promote your business can generate a lot of exposure in a short span of time. Launching an effective PR strategy is often the most underutilized strategy of marketing that can become your secret weapon to crush your competition.
Expert Positioning
Expert Positioning for a person or organization is an authority-building process. Although it’s an ongoing process, you can begin the process quickly with such things as media exposure and authorship. There are many different strategies for expert positioning. Some include having a book written, published, and uploaded to Amazon.com. Next, by launching a best-seller campaign to make our clients best-selling authors. In addition, a news and press release campaign, major media exposure, setting up a featured expert podcast, recording video interviews and much more all go into building and positioning you or your organization as the authority or expert. Once the process of authority-building is in motion, the objective is to market you or your organization as the foremost authority or expert in your field. Expert Positioning is one of the wisest methods of marketing that a service professional or business can invest in. The upside from proper authority positioning is remarkable.
Reputation Management
Proactive marketing of user generated content, addressing occurrences of negative information regarding your company, its products or services. Negative opinions and poor reviews spread fast and can have a devastating impact on your business. Maintain a positive reputation, consumer trust, and revenue growth with a custom tailored, online reputation marketing strategy.
Paid Search Marketing & Retargeting
Your paid search (PPC, pay-per-click and sponsored ads) accounts such as Google Adwords, Microsoft adCenter, and Facebook Ads all require proper management. If keyword research, compelling ad copy, landing page optimization, quality scores, split testing and performance metrics are not properly executed and managed, paid search marketing can become very ineffective and costly. Leveraging an experienced PPC management team will keep your ad spend down and your return on investment up. Retargeting will increase the ROI on your ad spend and bring website visitors back to your site as well as to keep your product and/or services in front of them so you’re top-of-mind.
Copywriting & Content Marketing
Whether you’re a start-up or an established business, the quality of your copywriting and any content you use represents your organization. You can create content for any digital assets you leverage in your business such as blogs, websites, sales pages as well as all your company collateral. Remember to optimize your web pages for the search engines. SEO Copywritng plays a critical role in achieving higher rankings.
Email Marketing
Marketing your products and services via personalized email messages. After collecting emails from your website, you can send messages regarding special offers and upcoming events. You can also answer product related questions and even generate polls to find out if you customers are pleased with your products or services. Build a stronger relationship with your customers by utilizing an email marketing campaign. Done right, email campaigns can increase your business by as much as 40%. Consider leveraging email marketing in your business.
Social Media Marketing
Promote and brand your business through participation in social media networks such as Facebook and Twitter. SMM is a powerful strategy that allows you to connect and engage with current and future customers, develop your online presence, increase visibility, drive more traffic and increase profits. In today’s economy, a custom tailored social media marketing plan is crucial for the success of your business.
Video Marketing
Produce and distribute marketing and informational videos about your business, products or services. Syndicating and distributing relevant, properly optimized videos to sites such as YouTube allows you to engage your customers, generate traffic, create leads and build relationships with your customers. Stay ahead of the competition by including online video marketing in your internet marketing strategy.
