According to Forbes.com, Email Marketing is still more effective than Social Media Marketing. The bottom line when it comes to our marketing efforts is how well they convert, that is, succeed in getting us the decisions we desire, whether that is opt-ins to a mailing list, direct sales, click or other responses. Throughout the years, email marketing has been a standard in this regard, providing new customers and sales. Recently as the focus has shifted to the far more exciting and sexy world of social media marketing, email has sometimes become the unloved stepchild, and essentially forgotten, at least as far as popular marketing methods go.
Nothing could be more incorrect!
As decidedly unsexy and “tired” as some might have you think email marketing is, the facts definitely prove otherwise! A thorough study by Custora shows exactly how profitable email is! Instead of being on the wane, this study of some 72 Million customers reveals that customer acquisition rates using email have actually quadrupled during the last four years, and what’s more is that these same customers are about 10 times as valuable as those received from either Facebook or twitter. Even though the mantra has always been in social media not to brazenly sell to your followers, it’s perhaps no real surprise that email leads to far more conversions than social media. There will probably come a time when social media starts to catch up, but as of this writing, that’s not anytime soon.
How to allot your marketing efforts
Since email still results in an ROI in excess of $40 for every $1 spent, while social media remains mired well beneath $1, you would be wise to use your assets accordingly. One terrific use of social media at this point in time is to funnel prospects to your email lists, by providing a taste of what your brand is about, and saving the selling for email down the road. The conclusion here is to not subscribe to all the hype about email being a dead marketing channel. That could be a very costly blunder!
