4 Tips for Using #Hashtags Effectively
Know what a #Hashtag is? If you’re not a social media expert, and especially Twitter, you may not have a clue just what a #hashtag is. No need for that being the situation any longer. A hashtag is a # followed by a word or phrase to perform a number of functions. Twitter users affix hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags may also be used in other social media platforms.
Be certain to do your standard due diligence and see if the keyword you’d prefer to use is not being used somewhere else. This is as easy as doing a little research (a search on Search.Twitter.com) to ascertain if that #Hashtag will be a good option. Also, don’t try to make hay with deceiving #hashtags, even if they may be seriously trending. This will almost assuredly blow up on you. One more thing: be sure to proofread before you make that #hashtag!
4 Ways to win with #hashtags
- Make your #hashtags short and direct – Keeping it brief and direct is the best way to win with #hashtags. If you wish to combine more than one, fine, but don’t string together a small army of them, as that will actually annoy readers and label you an amateur.
- Make them #hashtags to remember – Remarkable #hashtags are far more likely to be shared widely. Give some thought to this and you might get your wish and have it go viral.
- Use them on multiple social media channels – A #hashtag isn’t much use if it’s not shared. Although started on Twitter, #hashtags have become employed across multiple social media channels including Facebook, Google , LinkedIn and Pinterest. This assists to instill the #hashtag into the minds of their audience.
- Use keywords – If you can. It’s not necessarily possible, but try and work in your brand or primary keywords.
Creating and making use of memorable #hashtags can keep your brand and conversation before your social media audience, and help perpetuate your campaigns. Give it a try today!